The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Liberty Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

ASPCA- LOVE A PET Adoption Eve, Halfway Hounds
Subaru Eco-Friendly Dealer
Ramapo College Foundation
Adopt-a-Soldier Platoon, Special Olympics Torch Run, NJ Cares Coat Drive, Emerson Baseball Hall of Fame
Merkel Cell Carcinoma Research

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Liberty Subaru

Subaru and Liberty Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Exceptional Dealership  –  Michele S

I just bought my second Forester from Liberty Subaru in Emerson, New Jersey. Dan Lidestri, my Sales Consultant, found me the right SUV, took care of all the details from start to finish, and was the nicest guy you’d ever want to work with. Daniel Cohen, the Sales Manager, made sure that buying the vehicle went smoothly and was a fair and honest person to do business with. Rob Bontemps, the Business Manager, made all the paperwork seem effortless and put me at ease with his efficiency. If you want to buy a vehicle from professionals who treat you fairly, have manners, are pleasant to deal with, and believe in providing the customer with a quality experience, I highly recommend visiting Liberty Subaru.

Liberty Subaru supports Ramapo College Students  –  Liz K

Liberty Subaru is a longtime, generous supporter of the Ramapo College Foundation. Some of their continual involvement includes; Event Sponsor and Founding Partner in the Ramapo Foundation MotorCycle Poker Run, Yearly Performance Sponsor for the Performing Arts Dinner Series, Yearly Premier Sponsor for the Summer Outdoor Concert Series. Each of these special fundraising events raises money for student scholarships and innovative research initiatives which allows the Foundation to enhance our students educational experiences. In addition, Liberty Subaru supports our Annual Golf Outing, Distinguished Citizens Dinner, and is a Business Partner to the College. Their involvement in the Summer Concert Series has been instrumental in doubling our community attendance. Their presence has allowed us to reach more citizens through increased marketing and awareness. We are so grateful for all they do and continue to do for us. Each member of the De Silva family, Rick, Rick, Jr., and Michael have provided incredible mentoring to our students as interns in their business, allowing them hands-on experience and invaluable knowledge to enter the force work. Rick Sr. has been a member of our Board of Governors for over 16 years, advocating for our students and offering sound, expert advice on a variety of issues. He was honored by the College in 2013 and again in 2016. With their generosity and 'never say no to Ramapo' attitude, the student of Ramapo College of New Jersey are supported, above and beyond by Liberty Subaru. We cannot thank them enough! Liz Kloak Ramapo College Foundation

Stellar Service And Amazing Community Commitment!  –  Robert M

I just recently purchased a 2019 Subaru Ascent Touring from Liberty Subaru (my second Subie purchased from them). The service was stellar, as I expected. My salesperson, Brian Goon was enthusiastic and knowledgeable and helped me configure exactly what *I* wanted in my Ascent (no easy task, since we were trying to assemble a pre-order before the accessories list was even finalized). Through every question, call and email, and then again in person on my test drives and while finalizing my order and then picking up my car, Brian was an absolute pleasure to work with, and seemed as excited about my car purchase as I was!!! And yet, the entire time, there was NO pressure! Heck, even when it came time to finalize my accessories list, he went over what I chose, then left me the book so I could go over it with no pressure, only to return when I let him know I'd made my final decisions! Dan Meola checked up and checked in many times during the pre-order and sales process. When the car was finally delivered to Liberty Subaru, even before I signed the paperwork, Brian spent nearly an HOUR explaining EVERY button, knob, switch, setting, dial and readout inside and outside of the car. No, seriously, it was a 100° day, and we started on the outside, where he showed me how to remove and install the hitch cover, how the approach lighting and door lock/unlock sensors worked, where the cameras were, how to fold the 3rd row from the back, where the power was in the back, how the liftgate worked, etc, etc - in the brutal heat. We then moved on to the interior, where he explained everything on the inside from the simple stuff like how to operate the seats to the more complex stuff, like every setting in the Infotainment system, and the readouts on all three LCD displays. He then went through what every manual in the car was and pointed out the ones that were the most important (Eyesight, folks. READ THE EYESIGHT MANUALS), even though he'd already given me a crash course in everything in the manuals. Seriously, what car dealership does that?!?! THAT is service!!! Tom in Finance finalized my financing. I had THREE order changes that *I* made on my vehicle that affected financing, and Tom worked with me through every one of them! My first Subie, a 2010 Subaru Outback, was also purchased from there: Ed Vogel was my salesperson and Tom was again my finance guy. It was THAT experience that sold me on Liberty Subaru. Ed's amazing honesty on questions large and small, easy and difficult, astounded me. His laid back no pressure attitude made my purchase a breeze, and he and Tom are the reason I came back in 2018 for my Ascent (and Dan & Brian matched that stellar service)!!! I'm very active in charity, and, after that experience, I followed them, and, I found out so are they! My favorite car dealership of all time was and STILL is very active in charity and the community! That was the icing on the already delicious cake!!! I am required to let everyone know that I am a Subaru Ambassador - I am not a Subaru employee, but an owner enthusiast who volunteers his time to talk about my love of all things Subaru. **BUT** here's the part you all need to understand. While Subaru's commitment to their customers, charity and the environment were a large part of why I volunteered to become an Ambassador, Liberty Subaru's commitment to those SAME ideals was an equally large part. The way Ed and the rest of the team treated me and the honesty they showed me and the efforts they went to make me go from happy to ecstatic with my purchase experience weighed into my decision to volunteer. I have recommended Liberty Subaru to others for five and a half years now, and will continue to! EVERYONE I've recommended them to (and we're talking dozens in the last couple of years) have come back thrilled, just as I did, on my very first Subie purchase (a used Subie, no less), and again on my new Ascent purchase, and every time in between! Here's a pic of my Ascent's first "off-road" trip... on Liberty Subaru's front lawn for an impromptu photo shoot - as well as some other adventures and real off-roading on the beach.

Subaru delivers warmth to Valley Hospital  –  michelle e

On July 24th, Subaru employees delivered blankets to patients at Valley Hospital of Ridgewood. These blankets represent warmth and hope to the patients and remind them that Subaru employees are keeping them in their thoughts.

Liberty Subaru took care of one of our Soldiers  –  Alan K

Last year, when we were attending Liberty Subaru to accept a very large check from Subaru of America for Share the Love, one of our "Adoptee" Soldier families wanted to attend also. 1SG Danial Bryan, his lovely wife Cassandra and son Aydin were in a car accident only miles from the dealership! They had come down from Fort Drum, NY, and now had no way of getting home. Owner operator Rick DeSilva called a rent a car agency and got Daniel a rental to drive back to Fort Drum - and Liberty Subaru paid the bill. To me, this represents the best in America, and I am proud to call our dealer Liberty Subaru friends and Benefactor. And incidentally, Adopt-a-Soldier Platoon received over $12,000 that day from Subaru of America. that money is being used to make our Soldiers, Sailors, Marines and Airmen's lives better. Brian and his family made it safely back to Fort Drum and we are so grateful for the support of Liberty Subaru.

Making a Difference One Dog at a Time  –  Dana K

Dear Liberty Subaru Team, Words cannot adequately describe the difference you have made in the lives of the dogs we have rescued. Because of your support and partnership we have been able to provide homeless dogs with the medical care, training and equipment they need to start their new leash on life. Your dedication to animals through adoption events at your dealership spreads awareness and educates the public on the importance of adoption. We are honored to have been selected as one of your local "Share the Love" organizations and take this designation very seriously to make sure we make a difference in the lives of our dogs and the community. With much thanks, Halfway Hounds

Thank you Liberty Subaru!!  –  Craig L

On July 29th 2016, F.O.P. Lodge 161 sponsored the Emergency Services Youth Academy. Every summer the F.O.P. runs this program for middle school students. In our sixth year we were fortunate enough to receive assistance from Liberty Subaru and Sales Manager Dan Cohen. The Emergency Services Youth Academy uses the military training model to help push our middle school students to the limits of their physical and academic abilities. Our program hosts highly motivated students who exhibit leadership abilities beyond their peers. \Our comprehensive classes include Life Skills, Substance Abuse, Bullying and more! As you could imagine, a program such as this comes with a considerable price tag. Our organization fund raises for seven months to give our young people this experience without placing too much of the financial burden on parents. This year Liberty Subaru of Emerson made a generous donation to our May fund raiser. Dan Cohen and the Liberty Subaru family continue to support excellence programs throughout Bergen County. The generosity of this dealership sets the example for businesses nationwide. We sincerely hope to have an ongoing relationship with Liberty Subaru as they lead the way in community support. Thanks for all your help Liberty!! For an informative and entertaining look at our program please visit Respectfully Submitted, Sgt. Craig C. Lynch Program Director

Liberty Subaru Pet Adoption Event  –  Pat A

Jamie, Thank you for inviting us again this year. Everything was wonderful. We at MAGDRL all agreed, you and your company did an outstanding job with the event and everyone was so welcoming. I actually overheard two salesman speaking and they were talking about how well mannered and quiet our Danes were all day. Makes a Mom proud. Thank you again and we look forward to future events. Pat Ali One Happy Hound Canine Training ABC Certified Trainer BOD Fundraising and Grants MAGDRL NJ Asst Chapter Coordinator MAGDRL NJ Adoption Coordinator

Liberty Subaru Goes the extra Mile fighting MCC!  –  Betsy and Andy J

Our son Colin was a Subaru enthusiast and worked for Liberty Subaru, Emerson, NJ from the time he was 23 years until his death in March 2013, one month short of his twenty-eighth birthday. Colin had Merkel Cell Carcinoma, a lethal form of skin cancer and was the youngest person to die as a result. Throughout his illness Colin received enormous support from the De Silva family and all his coworkers. A "Rally Against Cancer" event was held by Liberty in May of 2013 to help support the newly established Colin M. Johnston Memorial Foundation for Merkel Cell Carcinoma Research. In June of 2014, Liberty hosted the World Record Subaru Parade of Cars in conjunction with the Guinness Book of Records. In June of 2015, Liberty held a second attempt. Since the inception of the Colin M. Johnston (CMJ) Foundation, Liberty Subaru has raised over fifteen thousand dollars for the foundation. The CMJ Foundation supports the University of Washington in Seattle and the research done by Dr. Paul Nghiem and his staff. 100% of the donations raised go directly to research. We wish to sincerely express our gratitude to the Liberty Subaru Dealership in helping us turn our personal tragedy into one that will help others. We are so grateful for their unending support of the Colin M. Johnston Memorial Foundation for Merkel Cell Carcinoma Research!

Thank you for all your efforts in raising $8,000!  –  Dr. Paul N

Dear Liberty Subaru Team, Thank you for all your efforts in raising $8,000.01 in memory of Colin Johnston towards our Merkel cell carcinoma research efforts at the University of Washington. A separate letter will be sent to Mr. Johnston's family acknowledging your donation. In the lab and in the clinic, we are working hard to determine the best care strategies and find better ways to treat this often lethal form of skin cancer. Your donation will go to the following efforts related to Merkel cell carcinoma: 1) Educating current MCC patients and their physicians about this serious and uncommon disease. 2) Monitoring disease status. 3)Understanding and reversing immune evasion. I can personally assure you that we will make these funds go as far as possible in helping patients afflicted with Merkel cell carcinoma. Sincerely, Paul Nghiem, MD, PhD

Thank you!  –  Cassidy G

Hey Jamie- Looking through the pictures of this weekend- looks like a great time! I am sorry you didn't break the record. Dr. Paul Nghiem and I were just meeting yesterday and I couldn't help but think that while the largest parade of Subarus wasn't broken, the biggest crowd of people thinking about Merkel Cell Carcinoma most likely was, and that itself is a huge success. I just want to thank you again for your support and everything you and the Liberty Subaru family does to raise awareness and support for MCC. The UW and Dr. Nghiem's lab are proud to have you as a partner. Best- Cassidy

Thank you for sponsoring 48hrs of TriState  –  Mark R

I just wanted to say thank you for your generous donation for the 14th Annual 48 hrs of Tri-state Subaru Enthusiasts Charity Drive, "Drive for the Cure." This year with your help we raised $31,551 and counting, for Alex's Lemonade Stand Foundation for Childhood Cancer. As always the money goes directly a long way in helping fund research and hopefully a cure

Courteous, professional and honest  –  Jan T. L

(Submitted via Facebook) I took my car in this morning for minor service. As usual the work was quick, courteous and professional. Afterwards, I went to my local diner for breakfast. When I went to pay, I couldn't find my cash and had to pay w/ a credit card. I assumed I left my money in another pair of pants and didn't give it second thought. A few hours later I received a call from Liberty Subaru asking if I lost any money. I relayed my incident at the diner and said that I guess I did. I went back to the dealership, claimed the money and thanked them. There are several items about this incident that are remarkable to me. The first is that someone was honest enough to turn the money over to the service staff. The second is that the dealership took the time to investigate who could have possibly lost the money and called them until they found the owner. In other words, they were proactive in finding the owner and did not simply wait for someone to inquire about lost money. The third is that the amount of money was very modest - not enough to pay for dinner for two at a restaurant - and the lost was not going to matter to most people. What mattered to me was the character of the staff and so I made a donation to a cause dear to their hearts - The Merkel Cell Carcinoma Fund in memory of one of their former staff. I write this anecdote because I want as many people as possible to know what a wonderful crew of people work at the service desk of Liberty Subaru.

Always there for their customers!  –  Alan K

WHY MY Subaru "RANGER" LOVES LIBERTY SUBARU: So last night my commander (my owner) smashed my lip into the ice while pulling out of his driveway - the lug - and it not only damaged the outside but broke my fog lamp assembly too! Dope, watch where you're driving in NJ right now - the snow is really tough ice on the side of the roads and sidewalks and will ruin vehicles like me! But he took me to my doctor at Liberty Subaru 10 minutes before the shop closed! The guys were all going home! But Rick, Bob and the team got to work and fixed me right then and there! THAT's what I'm talkin' about! Thanks guys!!!!

Hybrid Presentation  –  Nancy C

Dear Rick & Jamie, Thank you so much for taking 2 hours to speak to our group about hybrids. EVERYONE enjoyed and learned from your presentation! Sincerely and with best wishes, Nancy Ching and fellow members of The First Congressional Church of River Edge

Tails of Hope  –  Terry D

On behalf of Tails of Hope, I am reaching out to say thank you again to Liberty Subaru for their continued and tremendous generosity and for being such wonderful hosts on Saturday at the Love a Pet Howl-o-Ween event! Your staff and customers are just the BEST! We'd also like to say that it was a pleasure seeing and working with all of you who participated. Even the rain didn't keep everyone from smiling! Your presence, knowledge, kindness and support made it a very special day and allowed the many visitors an opportunity to learn and appreciate the many ways pets help make every day better! We sincerely hope many, if not all of the adoptable pets were able to be placed as a result of this event. Also, a big congratulations to Patrick (ARMY Sgt. David Kist's beautiful Rottweiler) on winning the costume contest! He made a truly dashing gladiator! Lastly, if you haven't already, please visit the website below and take a look at some great shots that truly capture some of the special moments of a great day! All the best to you and thank you for all you do!

Liberty Subaru Helps Raise Awareness For Merkel Cell Carcinoma  –  Paul N

We were pleased to host our event at MetLife Stadium in East Rutherford, NJ; Super Bowl one day and the Liberty Subaru World Record attempt the next! It was an unbelievable site to see 3.64 miles of Subaru vehicles parading around the complex. We may not have broken the Guinness World Record, but we certainly set our own record in Parking Lot J! Most importantly, we were not short of Subaru enthusiasm; with Subaru vehicles from 11 different states we raised Awareness for Merkel Cell Carcinoma in honor of Colin Johnston!

Liberty Subaru Helps Fundraise For Merkel Cell Carcinoma  –  Betsy J

We were pleased to host our event at MetLife Stadium in East Rutherford, NJ; Super Bowl one day and the Liberty Subaru World Record attempt the next! It was an unbelievable site to see 3.64 miles of Subaru vehicles parading around the complex. We may not have broken the Guinness World Record, but we certainly set our own record in Parking Lot J! Most importantly, we were not short of Subaru enthusiasm; with Subaru vehicles from 11 different states we raised $5,500 and awareness for Merkel Cell Carcinoma in honor of Colin Johnston!

; ;