The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Liberty Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

ASPCA- LOVE A PET Adoption Eve, Halfway Hounds

Subaru Eco-Friendly Dealer

Ramapo College Foundation

Adopt-a-Soldier Platoon, Special Olympics Torch Run, NJ Cares Coat Drive, Emerson Baseball Hall of Fame

Merkel Cell Carcinoma Research

Did Liberty Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Liberty Subaru

Subaru and Liberty Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Liberty Subaru: Hds & Shldrs Above Natn's Dlrships - Jan G

I've been told by Google that there are some 18,620 automobile dealerships in the United States. And each of those 18,620 considers me and all Americans a part of their family, guarantees us that their autos are being sold at prices that no other dealership is matching and assures all of us that they will outdo all of their competition in fulfilling our auto wishes and needs. How do I know of their supposed sensitivity to all of our needs and wants? Their never ending expertly crafted tv and radio advertisements, their alluring internet sites and their voluminous newspaper ads all tell us so. Their friendly and courteous handshakes, magnetic smiles and boundless charm when they first greet each potential customer who enters their facilities are yet more signs of their feigned desire and ability to please us. So why, therefore, after the autos are purchased and after many visits to the dealerships ’maintenance departments are so many of us far less than pleased with the relationship that they’ve established with one of the 18,260? It’s because after all the dust has been cleared from those dealerships’ marketing hype, reality begins to settle in for their customers. A few of those dealerships care little about their customers’ needs and wants and, instead, care much more about their revenue producing bottom lines. Thankfully, the majority of dealerships do care about their customers as well as their profitable bottom lines. Yet even for them, customers are left unsatisfied because it is difficult for the dealership owners to fill most of their sales and maintenance staffs with people who are consistently able to perform their many tasks at an exemplary level. The bottom line is that the quality of their operation is not able to match the messages presented in their marketing hype. And this is where Liberty Subaru of Emerson, New Jersey enters this little story of mine. Customer satisfaction is a number one priority for them. And the quality of their operation is able to well match the message presented by them in all of their marketing hype. My wife and myself have been their customers for the past 11 years. During that time we have purchased a new Forester, Outback and Ascent—in that order. Interestingly, during the 37 married years that preceded our Forester purchase, we had only bought a grand total of 3 new automobiles. Why 3 cars in 37 years followed by 3 Subarus in 11 years? Two reasons. First, the automobile itself. Subarus are an amazingly fine and safe to drive automobile. Second is Liberty Subaru. It is an amazingly fine and trustworthy dealership. They are “heads and shoulders” above most of the other auto dealerships. Not only is their 17 member sales force, 8 member service force and 12 member maintenance/repair crew all above average in the technical skills required to do their jobs, but they also possess the people skills so necessary to well deal with their customers. Importantly, they also well perform both of those skills on a remarkably consistent basis. Over the 11 years that my wife and myself have been with Liberty, we have had neither a bad day nor uncomfortable moment with any of the 37 staff. And that’s what makes Liberty Subaru so truly remarkable. The usual bad rotten egg or inconsistent person working for most dealerships is not working for Liberty. At least neither my wife nor myself have ever been able to find her/him. II understand that my little story is not the type that is usually found “charming” or terribly “interesting”. It doesn’t tug at your heart strings. The charming and heart tugging stories are usually reserved for those which involve a particular incident or a handful or less of folks. I was tempted to give you such a story. And I have several of them. They involve Dan Meola, Liberty’s co sales manager, and Augie Ercolino, a recently retired service advisor. But those stories about Dan and Augie, like most such single incident stories, often do not include the most important factor, the entire team that make up the organization. And often, the special wonderfulness of the few people in the heart tugging type of story is only made possible by the other many people that they work with them. Liberty Subaru is a magically wonderful and outstanding place to buy and have your Subaru serviced. So I strongly advise all who read this to go and visit Liberty if you haven’t already. And relish the joy and benefit that emanates from the entire crew that make up this special and wonderful dealership. We are so fortunate to have them available to us.

Liberty Subaru: Hds & Shldrs Above Natn's Dlrships

Love for Liberty Subaru! - James N

Love for Liberty Subaru! In July of 2019, I first walked into Liberty Subaru in Emerson, NJ. From first glance, this was a small, local dealership and I thought I was just going to quickly visit, see the cars they have, and quickly leave. At that time, I was interested in purchasing a car for my wife and the one thing that was most important to me was safety. I did not know at that time there was a new SUV known as the Crosstrek, and when I heard about it, this is what prompted me to start looking. I’ve owned many different types of cars in the past, and I like to occasionally visit dealerships to see cars as I am an enthusiast. I noticed that dealerships have become these large, fancy, “in your face” experience, and missed the days of the local dealerships where you really get to know the people and they are truly interested in you. Liberty Subaru brought back this nostalgic feeling and I have truly appreciated it since the first day I walked in. I was greeted by Chris Armentano. He had a friendly smile and the first thing he said to me was “Hello! Welcome to Liberty Subaru. Let me know if there is anything I can do to assist you.” And he left it at that. I appreciated that he was not motivated to make sure I walked out with a car that day, but more interested in helping find what I was looking for to meet my needs. Since that day, I have purchased a 2019 Crosstrek, 2020 Crosstrek, 2020 Outback Onyx Edition, and a 2022 Outback Wilderness Edition. However, there is one very special car the dealership went out of their way to allocate for me. I was able to purchase a 2019 S209 from them! This was very special as Chris Armentano and Dan Meola went above and beyond to make this happen. I am very thankful! The love I have for this dealership, and the people that work there extends beyond just the purchases I’ve made. I have referred numerous customers that all have purchased Subarus from them, with each of them given the same friendly and family-oriented service I’ve received. The word about my relationship with the dealership and their amazing service has spread so far that people I do not know personally but friends of other friends are all recommended to me when they are interested in purchasing a Subaru and I tell them, there is only one place you will need to go, Liberty Subaru! I am so thankful to Chris, Dan, and the entire Liberty Subaru family, from Sales to Finance and Service, and everyone in between that I have interacted with, and have grown to know. Liberty Subaru is a true example of how a dealership should be run; with their friendly, humble, and family-oriented approach. It is truly a breath of fresh air! Thank you to Liberty Subaru for making all our experiences with you enjoyable! With Subaru Love, James D. Nonato

Love for Liberty Subaru!

Teacher - Veronica C

I am a single mother/teacher who went to see what I could do for my daughter. Our car was old and I needed something safe for her to drive. I went to various dealers and all I was getting was the sales pitch. I am a driver's education teacher/instructor so I knew more than the average consumer. When I went to Liberty Subaru in Emerson, New Jersey I met Jeff Milletta and almost instantly knew this was where a sale would happen. Jeff was personable, knowledgeable but most of all respectful and patient. He did not push us into anything and when we made our choice he was extremely professional and introduced us to the Subaru Family. We recently had a huge blizzard and I needed advice and called Jeff on his personal cell on a Sunday evening and he answered my question immediately. I have been buying cars for over 40 years and never has a salesperson extended himself as much as Jeff has. Jeff not only has me as a customer for all my future sales but my daughters as well. Never have I actively endorsed a salesperson but Jeff was such an above and beyond salesman, he deserves the accolades. It is no wonder Subaru is such a success with people like Jeff Milletta working for them.

Teacher

From first-ever car to regular Subaru ownership! - Sophie H

I just completed the purchase of my third car from Liberty Subaru, and have to sing their praises! My first purchase in 2015 was my first vehicle purchase ever (having lived in NYC for years, owning a car was not needed, but work and family issues required a change in my transportation options that year). I was grateful to the whole Liberty Subaru team for helpfully walking me through the process and giving me confidence in the process - it was clear immediately that they were honest and straightforward, and everyone was helpful throughout, from the sales process through regular servicing. To say that I didn't know anything about cars or owning a car would be an understatement, and the whole team was endlessly patient and helpful. The sales person who sold me my 2015 Impreza was Rob Bontemps, and Dan Meola kindly became my point of contact when Rob moved to the financing team. In 2016, I moved to upstate NY, but continued to bring my vehicle in for servicing to Liberty Subaru, where either Christopher Armeli or Bryan Vignali always took good care of the car and kindly helped me with my endless questions. The Impreza was great, but I found that I wanted to be higher up as a driver and I was also interested in a hybrid model, and shared this with Dan. In 2017 while on site for servicing, Dan helped me shift to a certified pre-owned 2014 Crosstrek Hybrid, with Rob then walking me through the refinancing process, and Dan Rovelli providing the introduction to the new vehicle and answering all of my questions. Dan Meola made the trade in process a breeze, and I couldn't believe that I was able to trade up to the car of my dreams. I continued to return to Liberty Subaru for servicing because of their great care, but finally the long trek from upstate NY became too complicated for regular servicing. Since then I have bounced unhappily around Subaru dealerships for servicing near me, where I have not found anyone as thoughtful or helpful as the Liberty Subaru team. In 2020, as the 2014 Crosstrek Hybrid was about to hit 60K miles, I contacted Dan Meola about the 2019 and 2020 Crosstrek EV models, and Dan was quick to respond and help. I wasn't sure what would be possible given the age of the car and concerns about financing, but Dan found a way to make it all work. He offered great trade in value on the 2014 Crosstrek Hybrid, and combined with the great Subaru financing offers, I was able to purchase a new 2020 Crosstrek Hybrid. Most of the process was done virtually. Dan sent all the paperwork ahead of time and I was able to complete from home, which was a great help in this COVID period. When I arrived at the dealership, Dan along with Dan Rovelli got me through the whole process, with Rob again helping with the refinancing. It was like coming home to see old friends, with Dan, Dan and Rob, and Bryan in servicing, all greeting me warmly and helping me to complete the process quickly and easily. They were all extremely informative and helpful throughout the entire process, and continue to be helpful as I settle into the new Crosstrek. (and the 2020 Crosstrek Hybrid is amazing - 423 miles since I purchased, using mostly in EV mode, and I still have nearly a third of a tank of gas. the new features are fantastic and I love being in an EV hybrid!)

From first-ever car to regular Subaru ownership!

Liberty helped me out of my mess... - Jessica D

I first came to Liberty in 2016 when I was trying to get out of my 2014 Kia Optima lease and no dealership wanted to deal with this mess but Dan Meola helped me get out of it and get into a leased 2017 Forester. Fast forward 4 years later, the time came to make the decision of either keeping my Forester or getting a new one. The truth is I went way over my mileage and would owe $7,000 to Subaru if I gave the car back or I would need to buy the car that I had already driven for 4 years and put 75k miles on and finance it for another 5 or 6 years; (which I almost did) thinking there were no other options. With my driving habits most likely continuing to be the same I needed to get out of this car and purchase my next vehicle. I got in contact with Dan and he was able to help me off set some of the costs I would have owed to Subaru by purchasing my 2017 Forester, which then allowed me to purchase a new Forester (upgraded to a Forester Sport) thanks to Subaru's low financing currently available on 2020 models and be set free of the vicious cycle I was in. The entire process was done virtually. Dan sent me all the paperwork and I was able to sign off on everything from home. When I arrived at the dealership I was greeted by Nilsson Guzman who walked me through everything in my car and answered all my questions. Both Dan and Nilsson were extremely informative and helpful throughout the entire process. I'm so grateful for Liberty and they're attentive and informative staff. Definitely reach out to Liberty if you are in a similar position, they are very honest and upfront from the beginning.

Liberty helped me out of my mess...

A buying experience worthy of the Subaru name! - Rob W

I cannot overstate how impressed I have been working with Dan Meola and the Liberty staff in acquiring my gorgeous 2020 outback onyx xt. From start to finish, Dan and company were totally transparent, accommodating, customer-focused, and classy. They got straight to the bottom line price they knew I needed and didn’t try to cloud the process with extraneous details or upselling, just focused on what I was asking for and figuring out how to get it to me. And they delivered it! I’m sure I got the best deal available on the very car I wanted. And felt like a VIP the entire time. AND, the way they handled my return lease took a huge weight off my shoulders. Clearly, they put my needs first in order to gain a happy new customer. I’ve never had so much confidence in buying or leasing a car and I’ve been buying Subaru for the last 15 years. And the car? Far exceeding my expectations. Thank you, Subaru for giving the outback all that it really needed and thank you Liberty for getting me in this sweet ride so easily!

A buying experience worthy of the Subaru name!

Liberty Subaru: Our dealer for life - Dave B

I bought my first new car a half-century ago. Ah, that Renault R10. About the size of a small bathroom, no air conditioning, push-button automatic transmission. $1,800 and it was mine! Lasted about 40,000 miles until just about everything died. After that, a Chevy Impala, Oldsmobile Cutlass Supreme, Buick Regal and a series of Ford Tauruses (Tauri?). Other than the Renault, what did my vehicles have in common? US name plates. What else? American car dealers based in northern New Jersey. Generally speaking, car dealers in the New York Metropolitan Area have a reputation of fighting for every dollar during the sales process and trying to get even more in the service bay. (How many times had you taken in your car for an oil change only to be told, “You need ball joints?!”) If you’re like me, you took your car to the dealership for warranty work only and stayed with a reliable, honest independent mechanic. Jump ahead to 2014. Time to replace my 13-year-old Taurus. I did a ton of research and decided on a 2015 Subaru Outback Limited. I asked my long-time mechanic about Subaru dealers. He did not hesitate: Liberty Subaru in Emerson, NJ. After doing another ton of research, this time on trim lines and fair pricing (based on dealer invoice, of course, not MSRP), my wife and I arrived at Liberty Subaru and met salesman Dan Meola. (He’s now the sales manager.) I told him what we wanted in terms of trim and extras. He offered an out-the-door price that was about $300 LESS than what I had felt was fair and was willing to pay. We shook hands and our made-to-order Outback arrived in about a month. (First time I ever had purchased a car exactly as I wanted it as opposed to what was on the floor or already in the pipeline.) Loved driving the Outback from the start. Frankly, what sold me on the car were, first, the numerous safety features and, second, its reliability record. Liked the look as well. Building on my positive purchase experience were my equally positive interactions with the service department. Easy to schedule appointments, warm, knowledgeable front-end advisers, comfortable waiting area and maintenance and repairs performed correctly the first time at fair prices. We were so happy with our continuing Liberty Subaru Outback experience that when my wife’s car was ready to retire, we bought a 2017 Outback Touring model. Same fair pricing and outstanding service. Recently, we decided to treat ourselves to a 2020 Outback Touring XT with just about all the bells and whistles we could get. Took delivery in October. Love it as we have our two previous Outbacks. The Subaru Outback sell itself in terms of quality, performance and reliability. What has made the difference for us over the past five-plus years is our dealership and its honest employees, from initial sale to continuing service. When I have ever had a question, I could drop into the dealership without an appointment and have it answered quickly and completely. I also have texted or emailed Dan Meola and he jumps on it immediately. One of my wife’s friends was undecided on which new car to buy. We let her drive one of our Outbacks. Literally 20 minutes later, we picked up her husband and drove to Liberty Subaru. They bought an Outback.To sum up, as much as I got indigestion just thinking of having to visit a dealership in decades past, I look forward to my visits to Liberty Subaru. I cannot believe there is a better Subaru dealership in the United States. I am a fan and customer for life.

Liberty Subaru: Our dealer for life

Love our Outbacks... and Liberty Subaru - Dave B

I bought my first new car a half-century ago. Ah, that Renault R10. About the size of a small bathroom, no air conditioning, push-button automatic transmission. $1,800 and it was mine! Lasted about 40,000 miles until just about everything died. After that, a Chevy Impala, Oldsmobile Cutlass Supreme, Buick Regal and a series of Ford Tauruses (Tauri?). Other than the Renault, what did my vehicles have in common? U.S. name plates. What else? American car dealers based in northern New Jersey. Generally speaking, car dealers in the New York Metropolitan Area have a reputation of fighting for every dollar during the sales process and trying to get even more in the service bay. (How many times had you taken in your car for an oil change only to be told, “You need ball joints?!”) If you’re like me, you took your car to the dealership for warranty work only and stayed with a reliable, honest independent mechanic. Jump ahead to 2014. Time to replace my 13-year-old Taurus. I did a ton of research and decided on a 2015 Subaru Outback Limited. I asked my long-time mechanic about Subaru dealers. He did not hesitate: Liberty Subaru in Emerson, NJ. After doing another ton of research, this time on trim lines and fair pricing (based on dealer invoice, of course, not MSRP), my wife and I arrived at Liberty Subaru and met salesman Dan Meola. (He’s now the sales manager.) I told him what we wanted in terms of trim and extras. He offered an out-the-door price that was about $300 LESS than what I had felt was fair and was willing to pay. We shook hands and our made-to-order Outback arrived in about a month. (First time I ever had purchased a car exactly as I wanted it as opposed to what was on the floor or already in the pipeline.) Loved driving the Outback from the start. Frankly, what sold me on the car were, first, the numerous safety features and, second, its reliability record. Liked the look as well. Building on my positive purchase experience were my equally positive interactions with the service department. Easy to schedule appointments, warm, knowledgeable front-end advisers, comfortable waiting area and maintenance and repairs performed correctly the first time at fair prices. We were so happy with our continuing Liberty Subaru Outback experience that when my wife’s car was ready to retire, we bought a 2017 Outback Touring model. Same fair pricing and outstanding service. Recently, we decided to treat ourselves to a 2020 Outback Touring XT with just about all the bells and whistles we could get. Took delivery in early October. Love it as we have our two previous Outbacks.The Subaru Outback sells itself in terms of quality, performance and reliability. What has made the difference for us over the past five-plus years is our dealership and its honest employees, from initial sale to continuing service. When I have ever had a question, I could drop into the dealership without an appointment and have it answered quickly and completely. I also have texted or emailed Dan Meola and he jumps on it immediately. One of my wife’s friends was undecided on which new car to buy. We let her drive one of our Outbacks. Literally 20 minutes later, we picked up her husband and drove to Liberty Subaru. They bought an Outback. To sum up, as much as I got indigestion just thinking of having to visit a dealership in decades past, I look forward to my visits to Liberty Subaru. I cannot believe there is a better Subaru dealership in the United States. I am a fan and customer for life.

Love our Outbacks... and Liberty Subaru

Exceptional Dealership - Michele S

I just bought my second Forester from Liberty Subaru in Emerson, New Jersey. Dan Lidestri, my Sales Consultant, found me the right SUV, took care of all the details from start to finish, and was the nicest guy you’d ever want to work with. Daniel Cohen, the Sales Manager, made sure that buying the vehicle went smoothly and was a fair and honest person to do business with. Rob Bontemps, the Business Manager, made all the paperwork seem effortless and put me at ease with his efficiency. If you want to buy a vehicle from professionals who treat you fairly, have manners, are pleasant to deal with, and believe in providing the customer with a quality experience, I highly recommend visiting Liberty Subaru.

Liberty Subaru
Exceptional Dealership

Liberty Subaru supports Ramapo College Students - Liz K

Liberty Subaru is a longtime, generous supporter of the Ramapo College Foundation. Some of their continual involvement includes; Event Sponsor and Founding Partner in the Ramapo Foundation MotorCycle Poker Run, Yearly Performance Sponsor for the Performing Arts Dinner Series, Yearly Premier Sponsor for the Summer Outdoor Concert Series. Each of these special fundraising events raises money for student scholarships and innovative research initiatives which allows the Foundation to enhance our students educational experiences. In addition, Liberty Subaru supports our Annual Golf Outing, Distinguished Citizens Dinner, and is a Business Partner to the College. Their involvement in the Summer Concert Series has been instrumental in doubling our community attendance. Their presence has allowed us to reach more citizens through increased marketing and awareness. We are so grateful for all they do and continue to do for us. Each member of the De Silva family, Rick, Rick, Jr., and Michael have provided incredible mentoring to our students as interns in their business, allowing them hands-on experience and invaluable knowledge to enter the force work. Rick Sr. has been a member of our Board of Governors for over 16 years, advocating for our students and offering sound, expert advice on a variety of issues. He was honored by the College in 2013 and again in 2016. With their generosity and 'never say no to Ramapo' attitude, the student of Ramapo College of New Jersey are supported, above and beyond by Liberty Subaru. We cannot thank them enough! Liz Kloak Ramapo College Foundation

Liberty Subaru supports  Ramapo College Students